In 2012, Urban Decay completely revamped and reformulated their already extremely popular eyeshadow line in attempts to develop something with better adhesion to reduce fallout, a finer and silkier texture, and to be as crease resistant as possible. Not only did Urban Decay succeed in doing so, they also completely changed their packaging. Once clear plastic boxes, are now colorful and more green-friendly cardboard boxes.
Urban Decay even went a step further to make customizing your eyeshadow collection even easier by modeling their shadows to pop out of each single coin style, into collective eyeshadow pans. All but one build-a-palette, up to current date, comes with a limited edition shade only available in those select palettes.
With their reformulation, UD added new single shades that were previously only available in their old palette collections (approx. half of the new collection), in the process, they also phased out some of their other shades. However, the new line is available in five fantastic finishes: Satin, Shimmer, Sparkle, Duotone and Matte!
The one down side to this new set up in my opinion, once you pop the shadow out of its single compact to add into a palette, you’re left with the remaining plastic coin. I live in a VERY green-friendly city and I hope UD eventually adopts a rewards system to recycle back to them these single compacts in return for a small discount towards your next purchase (much like MAC’s policy).
I discovered Urban Decay a few years ago and have steadily been building up my eyeshadow collection and wanted to share an updated comprehensive list of their colors since I can’t seem to find a complete or up-to-date one anywhere else online.
Current List of New & Reformulated Eyeshadows
NEW Moondust Collection (Glitter packed!!!)
-Released April/ May 2013
Diamond Dog (brown)
Glitter Rock (fuchsia pink)
Space Cowboy (nude)
Limited Edition Colors (only available in Build-Your-Own-Palettes)
Walk of Shame
NEW Regular Shadows
Single Urban Decay Eyeshadows (A-Z)
Midnight Cowboy Rides Again
Urban Decay DISCONTINUED Eyeshadow List
Vintage Token Eyeshadows
To keep this list updated, feel free to comment and include anything I may have forgotten:)